The two types of strategies differ, in the way consumers are approached. Mock Exam MCQs. 41. When is a pull strategy appropriate? ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. Instructions. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers choose the brand before they go to the store Answer: B A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers Chapter 9: Multiple choice questions. STUDY. Both serve a purpose in moving the customer along the journey from awareness to purchase, however pull strategies tend to be more successful at building brand ambassadors. Using the push strategy is most appropriate when _____. Using the push strategy is most appropriate when _____. Why Is Pull Better Than Push? When is the international division structure appropriate? A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … While in Push strategy, the idea is to push the company’s product onto customers by making them aware of it, at the point of purchase.Pull strategy, relies on the notion, “to get the customers come to you”. Answer the following questions and then press 'Submit' to get your score. Push factor. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? This activity contains 15 questions. Multiple choice questions: set B Try the following questions to test your understanding of this chapter. A lean pull system aims to create a workflow where work is pulled only if there is a demand for it. The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. a) When foreign operations are relatively small. a. cross–cultural b. culturally competent c. culturally relevant d. tolerant e. universal. Pull systems are part of the Lean manufacturing principles, born in the late 1940s. Push strategy is a quick way to move a customer from awareness to purchase, while pull strategy is about creating an ongoing relationship with the brand. 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